I am René Lion, a behavioural scientist who challenges assumptions and provides a different perspective to make sure you solve the right problem.

I spent almost 25 years at Unilever leading behavioural and consumer science – working with innovation teams, brand managers, and researchers across markets to figure out why people do what they do, and what that means for a product, programme, or decision that’s about to cost a lot of money.

Working inside organisations taught me how easily good ideas can get lost in assumptions, pressure to “just do something” and competing priorities.

My role is to pause in order to speed up: to ask the question underneath the question, find a way to answer it properly, and translate what the evidence shows into something the team can act on.

I’m easy to work with. Friendly, direct, and I ask a lot of questions.