Welcome!
I focus on what people do and why to help you design products and services that fit with people’s lives and create a better future.
With a critical eye and a positive mindset, I give honest and friendly advice grounded in behavioural science and shaped by years of experience at Unilever.
I do this by listening, asking thoughtful questions and organising information into clear and practical advice.
No fluff. No jargon (well, maybe a little). Just advice you can trust.
How I work
People-centred
You get surprising and meaningful insights when you look at what people really do. And talk with them rather than about them.
Honest
My advice is backed up by scientific support and data. And if the jury is still out, I will tell you.
Clear
I use simple language so my message and the path ahead is clear.