I help organisations turn ideas into behaviours that last

FOOD WASTE | SUSTAINABLE CONSUMPTION | INTERVENTION DESIGN | CONSUMER RESEARCH

Work with me when you want your product, service, or programme to fit into people’s daily routines.

I’ll analyse what drives behaviour in your context, identify barriers and translate them into decisions you can test. So your ideas are grounded in what people actually do.

EXPERIENCE

25 years leading behavioural research at Unilever

IMPACT

behaviour-centred insights with proven results

QUALITY

robust evidence that stands up to academic scrutiny

Design around behaviours

I help you create products and services designed around real behaviour

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Behaviour Change

I help you design behaviours that people maintain

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Launching something new or trying to get people to do something differently?

Let’s talk