Pleased to meet you! I’m a behavioural scientist with business experience.

I received my training at Radboud University, where I graduated as a social psychologist in 1996. I then obtained my PhD at the Department of Health Promotion & Education at Maastricht University in 2001.

In 2001, I joined Unilever as a Consumer Scientist and in the almost 25 years that I worked there helped develop behaviour change programmes with Knorr and Hellmann’s, and supported Unilever’s long-term innovations roadmap with behavioural research – with a focus on behaviour change, labelling and pack design.

I’ve also managed teams, worked as certified scrum master and agile coach and have run many (consumer research) projects.

I had a lot of fun, but I needed a change. So, now, I use my experience and expertise for new challenges.